“A little journey that collects the best things about Ehime prefectur”
“Mogitate TV” is a local Ehime travel program that started in 1991. The concept of the program is “Searching for the best of Ehime”. Not just focusing on the famous Ehime tourist spots like the Dogo hot springs and Shimanami ocean route, we also delve into the everyday lifestyles of the people in the area like their local cuisine and the interesting people that live there, painting a warm and inviting picture. With over 15% viewership within Ehime, this program has been extremely popular throughout its 23 years on the air.